Our company was founded in the autumn of 1993. Since the autumn of 1996, our company has been primarily concerned with outdoor advertising.

Of course when we first started producing billboards we did not envision a several-hundred strong nationwide network – we were simply providing quality ad space for our local clients.

As most companies, Kroc Ltd. hit some hard times, but luckily these were resolved, and we have sustained dynamic growth in the past 3 or 4 years. For example, in 1998 and 1999 we were growing at a rate of 50 new advertising surfaces a year, but by 2004 this number grew to 375 annually.

At first, we only produced so-called permanent billboards for local customers. This meant that the company would rent the board for a longer period (at least a year) and the ad, instead of a typical commercial, would consist of a fixed message, such as directions to a store, etc.

We first entered the billboard advertising market in April of 1997 with only 6 boards. We opened a small sales office in Budapest in the autumn of 1998, which was soon followed by the complete relocation of the company to the capital in the fall of 2001. This was basically the beginning of the company as a full-scale venture, which was further illustrated by growing revenues and increasing potentially available billboard space. To this day we still offer both types of panels: we not only produce regular commercial billboards, but also more permanent custom signs and boards.